Here's an idea. Let's get a slightly odd looking model, attach a birdsnest to her hair, whack her in the middle of a field and make her leap about like a 14 year old on LSD. Get her to scream every so often, do lots of 'alternative' jerkey moment. I can't see this failing to attract customers and make people want to wear our stuff.
Rule 101 in what NOT to do for a fashion film, perfectly displayed by Amulette Lingerie
It's a shame because some of the pieces are actually quite nice...
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